ELZ STORY & MISSION
Founded in 2017 in Switzerland By Laurent Rufenacht, The Electricianz (ELZ) was Born to Revolutionize Watchmaking By Blending Traditional Swiss Craftsmanship with Electric-Inspired Technology. With over 25 Years of Industry Expertise—Including co-Founding the Disruptive SEVENFRIDAY Brand —Laurent's passion Drives ELZ's Innovative Spirit.
At ELZ, We Disrupt Watchmaking By Electrifying Art and Technology into Bold, Innovative Designs. Our Timepieces Light UP Your Unique Style, Breaking Boundaries and Setting new Industry Standards. By Fusing Cutting-Edge Tech with Swiss Watchmaking Legacy, We Create Modern Timepieces for Those who Dare To Be Original.
Today, ELZ is a Global Brand Celebrated on Five Continents, Known for Creating Sophisticated and Futuristic Timepieces that Stand Out from The Ordinary.
Discover Our Brand Intro Video !
THE ELZ COMMUNITY
ELZ is Crafted for Visionary Individuals Who Desire to Stand Out with Distinctive, Modern Watch Designs. Our Community Consists of Forward-Thinkers and Trendsetters Who Value Originality and Seek Timepieces That Reflect Their Unique Personalities and Progressive Lifestyles.
These Dynamic Individuals Embrace Electrifying Styles and Innovative Watchmaking, Choosing Watches That Are as Extraordinary and Unique as They Are.
DISCOVER WHAT OUR CUSTOMERS ARE SAYING !
WHY ELZ STAND OUT
As a Proud Swiss Brand, The Electricianz Transcends Traditional Watchmaking to Create Timepieces That are True Works of Art. Inspired by Cosmic Journeys and Cutting-Edge Technology, our Innovative Designs Make Each Watch a Unique Statement of Individuality. Trusted by Visionaries Across Five Continents, We Offer Watches that Reflect your Dynamic Lifestyle and Forward-Thinking Mindset.
Discover OUR PATENTED MODULE Video !
THE ELZ_LAB / OUR CREATIVE VESSEL
Welcome to The ELZ_Lab, Our Innovation Hub Where Creativity Knows no Bounds.
Unlike Traditional Swiss Manufacturers, We Draw Inspiration From every Corner of The Cosmos. Here, Our Visionary Creators Fuse Cutting-Edge electrical Technology with Avant-Garde Aesthetics to Craft Revolutionary Timepieces. The ELZ_Lab Transforms Each Watch Into a Masterpiece of Limitless Imagination and Cosmic Ingenuity.
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MEET THE ELZ TEAM
At the Helm of The Electricianz is Laurent Rufenacht, An Innovative Force With Over 25 years in The Watch Industry. As Co-Founder of SEVENFRIDAY, He Was Instrumental in Pioneering a New Wave that Redefined How we Perceive Time Through Visual Complications, Inspiring Numerous Brands and Influencing Modern Watchmaking. Now, he Concentrate His Creative Energy Entirely into The Electricianz.
Before this, Laurent Made Pivotal Contributions at Maurice Lacroix, Coach, and Calvin Klein (CK), Leading Global Product Strategy and Design, Infusing Fresh Innovation Into Their Collections. As Founder of studiodivine, Switzerland's Premier Design Agency, he Guided Design Initiatives for Esteemed Brands like Ulysse Nardin, TAG Heuer, Reservoir, REC, and Azimuth, Pushing Creative Bundaries and Redefining What's possible in Watchmaking.
Backing Laurent is a Passionate Team of Visionary Designers, Tech-Savvy Engineers, and Creative Professionals. United by Creativity and excellence, We Draw Inspiration from Around the World—Even Venturing Into the Cosmos. Together, We Craft Bold Timepieces that Empower You to Express Your Unique Style with Confidence.
Ready to become part of something extraordinary?
Join the Volt Loverz Community at ELZ and Dive Into the Bold World of The Electricianz. We invite You to Explore our Collections and Marvels—Timepieces that Defy Convention and Ignite Your Individuality.