MECA LINE / RED ALERT
RED ALERT
THE LAB HAS BEEN COMPROMISED.
Red. Mechanical. Automatic. Electric after dark. Not for everyone. Good.
ENTER RED ALERT// CURRENT TRANSMISSION — Q4 2026
THE ICONS ARE BACK
A small surprise from the ELZ_Lab.
You kept asking. We kept looking. A handful of original ELZ watches from our first years have found their way back to Biel/Bienne, Switzerland.
Each one has been carefully opened, inspected, reassembled and prepared by the ELZ_Lab — ready to return in pristine condition.
ORIGINAL PRODUCTION · ORIGINAL DESIGN · VERY FEW PIECES
DISCOVER THE ICONS
AVAILABLE SEPTEMBER 25 · SHIPPING STARTS OCTOBER 5
THE ELECTRICIANZ
WELCOME TO THE ELZ_LAB.
WHERE WATCHMAKING GETS REWIRED.
Born in Biel/Bienne, Switzerland, The Electricianz is our experimental playground — where watchmaking collides with electricity, art and technology.
We expose what conventional watchmaking usually hides: wires, energy, circuits and light — and turn them into part of the design.
For the curious. The bold. The ones wired differently.
PATENTED ELECTRIC MODULEINDEPENDENT SINCE 2017DESIGNED & ASSEMBLED IN SWITZERLAND
ENTER THE ELZ_LAB
FROM THE ELZ_LAB
LATEST EXPERIMENTS FROM THE LAB
Three current creations. Three different ways of turning ELZ technology into identity.
ELZ × LABEL NOIR GENÈVE
LABEL NOIR
AN ELECTRIC ALLIANCE.
Swiss-assembled mechanical watchmaking transformed in black. ELZ technology meets the customization universe of Label Noir Genève.
DISCOVER THE ALLIANCE
CRYPTO / IDENTITY SYSTEM
CRYPTO
ONE WATCH. THREE IDENTITIES.
Same electric core. Three straps. Three personalities. Choose your identity.
CHOOSE YOUR CRYPTO
DAY / NIGHT — ONE WATCH, TWO CHARACTERS
// 21:00
THE NIGHT SHIFT
THE CITY GOES DARK. YOUR ELZ WAKES UP.
Press the button and the watch changes character. Our patented electronic module brings a second life to the dial after dark.
Day tells the time. Night tells a different story.
PATENTED ELECTRONIC MODULE · DEVELOPED IN-HOUSE
ENTER THE NIGHT SHIFTREAL OWNERS. REAL REVIEWS.
DON'T TAKE OUR WORD FOR IT.
ASK THE #VOLTLOVERZ.
THE REAL LAB
THE LAB HAS A REAL ADDRESS.
BIEL/BIENNE, SWITZERLAND.
Behind the stories, planets and experiments is a real watchmaking Lab.
ELZ is designed, assembled and controlled in Biel/Bienne, Switzerland — under the direction of Laurent Rufenacht, the ELZ Captain, with more than 25 years in the watch industry.
Swiss roots. Electric instinct. Independent since 2017.
BIEL/BIENNE, SWITZERLAND25+ YEARS WATCH INDUSTRYINDEPENDENT SINCE 2017
DISCOVER THE STORY
