// CURRENT TRANSMISSION — Q4 2026

THE ICONS ARE BACK

A small surprise from the ELZ_Lab.

You kept asking. We kept looking. A handful of original ELZ watches from our first years have found their way back to Biel/Bienne, Switzerland.

Each one has been carefully opened, inspected, reassembled and prepared by the ELZ_Lab — ready to return in pristine condition.

ORIGINAL PRODUCTION · ORIGINAL DESIGN · VERY FEW PIECES

DISCOVER THE ICONS AVAILABLE SEPTEMBER 25 · SHIPPING STARTS OCTOBER 5

THE ELECTRICIANZ

WELCOME TO THE ELZ_LAB.

WHERE WATCHMAKING GETS REWIRED.

Born in Biel/Bienne, Switzerland, The Electricianz is our experimental playground — where watchmaking collides with electricity, art and technology.

We expose what conventional watchmaking usually hides: wires, energy, circuits and light — and turn them into part of the design.

For the curious. The bold. The ones wired differently.

PATENTED ELECTRIC MODULEINDEPENDENT SINCE 2017DESIGNED & ASSEMBLED IN SWITZERLAND
ENTER THE ELZ_LAB

FROM THE ELZ_LAB

LATEST EXPERIMENTS FROM THE LAB

Three current creations. Three different ways of turning ELZ technology into identity.

DAY / NIGHT — ONE WATCH, TWO CHARACTERS

// 21:00

THE NIGHT SHIFT

THE CITY GOES DARK. YOUR ELZ WAKES UP.

Press the button and the watch changes character. Our patented electronic module brings a second life to the dial after dark.

Day tells the time. Night tells a different story.

PATENTED ELECTRONIC MODULE · DEVELOPED IN-HOUSE

ENTER THE NIGHT SHIFT

REAL OWNERS. REAL REVIEWS.

DON'T TAKE OUR WORD FOR IT.

ASK THE #VOLTLOVERZ.

Customer Reviews

Overall rating: 4.9 / 5 from 792 reviews.

Customer photo review of The Bionic Couture Edition — Limited to 30 pieces

Quick shipping and great customer support. Answered all my questions promptly. Watch looks great in person and has a good feel on the wrist. Overall really satisfied with the order and would purchase again in the future.

The Bionic Couture Edition — Limited to 30 pieces

Store owner replied: Great to hear, all went well and thanks for sharing your positive experience.

Customer photo review of Brown Metal Band for the Brown Z

It is solid and has very good weight to it. Pins are a bit firm and requires a bit more work to slide out and adjust the length however. Would recommend to take it to your local jewelry/watch store to have it done. I broke three of my own equipment trying to remove the pins before I gave up. The finish is very nice. Quality is fantastic! I have no regrets purchasing this. If only they had a blue stainless steel band with a lug width of 24 mm! Alas, the search continues!

Brown Metal Band for the Brown Z

Customer photo review of The Label Noir - Rubber band

A great looking watch with an impressive presence. It's incredibly light weight and the rubber strap is comfortable. The blue led lights look very cool at night. and lights up the movement. It's a unique watch that I'm glad I picked up and I've received plenty of compliments on it. It's something you don't see every day. Well done Electricianz!

The Label Noir - Rubber band

Customer photo review of The Lunar edition

This watch is awesome! It’s my second watch from The Electricianz. High quality, comfortable, with a very cool sci-fi vibe. It’s my favorite watch in my collection. Keep up the good work!

The Lunar edition

Customer photo review of The Red Alert - Edition

Not as popping red as in the sales picture, but it is a beautiful watch.

The Red Alert - Edition

Customer photo review of The Crypto Edition

Great looking watch. I wear it to work with dress clothes and with a t-shirt. It looks a bit evil and formal at the same time. I call it formevil.

The Crypto Edition

Customer photo review of The Blue Z Leather

Got this for my engineer friend who was going back to school. Got the blue electric because that was his favourite colour/fit the aesthetic that he liked. No matter if your gift recipient is an engineer, an avid watch enthusiasts, or even not the least bit mechanically enclined, I belive they will love these sweet look swiss watches. My friend even sent me these pictures of him wearing it during his family holiday dinner!

The Blue Z Leather

Customer video review of The Terra Edition

Eigentlich ein tolles Teil aber wie immer muss ich die Sichtbarkeit der Zeitanzeige bemängeln. Je nach Umgebungslicht kann die Zeit nicht abgelesen werden. Ansonsten bin ich sehr zufrieden mit dieser originellen Ausführung der Uhr.

The Terra Edition

Customer photo review of The Lunar edition

Very neat watch very comfortable . People liked it to wanting know all about it. Stunning black light appearance.

The Lunar edition

Customer photo review of The Lunar edition

Very good watch with unique design good to have in your collection

The Lunar edition

Customer photo review of The Lunar edition

The Box and packaging was very cool. Watch feels very comfortable on wrist. Super light compared to stainless steel. Very cool design of the case and band hand painted makes the watch even cooler.

The Lunar edition

Store owner replied: Thanks for your kind feedback!!! Much appreciated ;-)

Customer photo review of The Nomad Z Beige Leather

Amazing

The Nomad Z Beige Leather

Store owner replied: THanks !! Have fun with your Nomad Z, Electric regards

Customer photo review of The Lunar edition

This watch is beautiful and original .I recommend it !

The Lunar edition

Store owner replied: THanks for sharing the feedback and image of your Lunar edition!!!!

Customer photo review of The Cable Z

Been on my wish list since long , now that i wear it , feels magical , the aura it carries on ur wrist is pure nostalgic

The Cable Z

Store owner replied: Happy to hear you were able to get one of the very last Cable Z edition ;-)

Customer photo review of Black Metal Band for the Dark Z

It looks absolutely gorgeous! The watch with this bracelet looks a whole lot better than the one with the suede strap. My previous suede strap fell apart after a year.

Black Metal Band for the Dark Z

Store owner replied: Thanks for sharing your thoughts and happy to hear you appreciate your Dark Z metal band edition ;-)

Customer photo review of The Blue Z Leather

Beautiful watch. The pictures in the shop reflect the reality.

The Blue Z Leather

Customer photo review of The Lunar edition

Absolutely love this watch! Every single one of my friends complimented it, and for the first time ever, my wife actually liked a watch I bought — unlike my previous choices. This one truly stands out!

The Lunar edition

Customer photo review of The Blue Z metal Band

Is excellent..many of them asked to me where it is buy.also needed

The Blue Z metal Band

Customer photo review of The Crypto Edition

This is my new everyday!! I love it, fits well and works great!! Amazon watch and company!!!

The Crypto Edition

Customer photo review of The Lunar edition

I love it, so light in the hand. But the only thing that I'm disappointed in it that the watch doesn't glow in the dark or the glow is too weak. Thought was the watch face and the rubber glow but it doesn't.

The Lunar edition

Customer photo review of The Lunar edition

Star Wars Vibes

The Lunar edition

Store owner replied: Yeeee, this is Nice shot!!!! Happy to hear you appreciate your Lunar edition ;-) Thanks for sharing

Customer photo review of The Shadow edition

This watch has an impressive Cyberpunk-like style. Very happy with my purchase.

The Shadow edition

Store owner replied: Thanks for sharing your positive Vibes !!!

Customer photo review of The Shadow edition

It was such a pleasure to see everything come to full fruition. From Kickstarter Campaign to wrist - I am elated with the outcome. Pictures are gorgeous, but they just don’t do it justice compared to seeing it in the flesh!

The Shadow edition

Customer photo review of The Lunar edition

Awesome watch,feels good and looks better in person, like it so much that I ordered the black one to

The Lunar edition

Customer photo review of The Terra Edition

I love it! The design for a watch is outstanding

The Terra Edition

Store owner replied: Thanks for sharing & Great to hear Your Terra Landed well by you ;-)

Customer photo review of The Carbon Z

About 2 months ago I ran across a picture of this watch and quickly ordered one as they were running out. Shipping was quick and easy and the watch is amazing, I love it. Price point is great for the quality of them, I can’t wait to grow my collection. I reached out to customer service with a few questions and they were also great to work with. 10/10

The Carbon Z

Customer photo review of The Copper X - Edition

Love everything about this Watch. Definitely be adding more to my collection.

The Copper X - Edition

Customer photo review of The Carbon Z

Tip top! C'est la classe! Tout le monde regard et pose des questions!

The Carbon Z

Store owner replied: Merci Antonio pour le feedback et ravi que cette Carbon Z soit le centre de l'attention ;-)

Customer photo review of The Carbon Z

It looks pretty cool. I’d definitely buy another electricianz one

The Carbon Z

THE REAL LAB

THE LAB HAS A REAL ADDRESS.

BIEL/BIENNE, SWITZERLAND.

Behind the stories, planets and experiments is a real watchmaking Lab.

ELZ is designed, assembled and controlled in Biel/Bienne, Switzerland — under the direction of Laurent Rufenacht, the ELZ Captain, with more than 25 years in the watch industry.

Swiss roots. Electric instinct. Independent since 2017.

BIEL/BIENNE, SWITZERLAND25+ YEARS WATCH INDUSTRYINDEPENDENT SINCE 2017
DISCOVER THE STORY