Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

With its colors, shapes and textures, The DeZert compels to mind images of clashing metal extravaganza in vivid no-man’s lands. The DeZert’s sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. And it’s really in the rock gems & mineral hiding under the windy sand that THE DEZERT takes its roots.

THE DEZERT features an exclusive double-battery design. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on and invites you to switch to the reserve.

An iron fist in a velvet glove. The core of our machine is housed in a stainless steel case in turn wrapped in thermomoulded nylon sheath recalling insulating materials. The top class-10 nylon shows to be hard, resistant to abrasion & insensitive to stress cracking. Furthermore, its Paraffin-like structure guarantees the beast a soft touch and a silky look. Ready to take a drive through the Desert?

Light was conceived of as an integral part of the design: this is why 4 LED backlight the hour ring, giving it a spectacular look in the night-time.

The Electricianz is about bringing top quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Behind our streamlined design, the watch comprises more than 50 pieces, assembled with care.

DeZert Watch Specs

Case Diameter	45mm
Opening Diameter	38mm
Strap Width	22mm
Light Function	YES
Case	Stainless steel + warm grey nylon sheath. Crown, pusher and bezel with gold plating
Dial	Black Sunray dial, grey housing, gold plating
Movement	Exclusive Inhouse Electric module. Double-battery concept
Glass	Hardened mineral K1 glass with anti-reflective treatment
Water resistant	3 ATM
Strap material	Rough brown calfskin leather NATO, stainless steel gold plated loops & stitching
Warranty Included	2 years

Electric Presence On

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