The DeZert

With its colors, shapes and textures, THE DEZERT compels to mind images of clashing metal extravaganza in vivid no-man’s lands. THE DEZERT’s sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. And it’s really in the rock gems & mineral hiding under the windy sand that THE DEZERT takes its roots.  

THE DEZERT features an exclusive double-battery design. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on and invites you to switch to the reserve. 

An iron fist in a velvet glove. The core of our machine is housed in a stainless steel case in turn wrapped in thermomoulded nylon sheath recalling insulating materials. The top class-10 nylon shows to be hard, resistant to abrasion & insensitive to stress cracking. Furthermore, its Paraffin-like structure guarantees the beast a soft touch and a silky look. Ready to take a drive through the Desert? 

The Electricianz is about bringing top luxury quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Behind our streamlined design, the watch comprises more than 50 pieces, assembled with care by our qualified watchmakers. The 45mm case is made out of steel and coated in nylon fiber, for utmost time-resistance.

Light was conceived of as an integral part of the design: this is why 4 LED backlight the hour ring, giving it a spectacular look in the night-time.

Fierceness has no gender: our products are unisex, and fit perfectly both women and men.