ELZ proudly Presents its Long-anticipated Retro-Futuristic Mechanical Collection that Redefine the World of Horology.
_ The Copper X Edition: Uncover ELZ's Fusion Foundry Secrets.
Meticulously crafted in our Swiss-based ELZ_lab, these Timepieces are more Than mere watches; They’re Icons of Individuality. In today's world, your Watch reflects your Identity.
_a Bold emblem of your Unique Taste.
Our New Meca Line Transcends Conventional Watchmaking; It's a Luminous Marvel that Accentuates your Distinctiveness.
Why Choose ELZ's New Meca Line?
In a World that Craves conformity, ELZ offers the Exceptional. It's not Just an Accessory;
It’s Sophistication and Style in One.
]]>
The SKETCH is more than a watch; it is a narrative, a journey from the drawing board to your wrist. It is a tribute to industrial design, a nod to the designers, the dreamers, and the creators. Every line, every detail, speaks of a commitment to excellence, a celebration of the beauty in the raw, unfiltered sketches that are the genesis of every great creation. Make The SKETCH yours, and wear a piece of history, a piece of art, and a testament to the beauty of industrial elegance.
Discover a limited run of 300 timepieces from the ELZ lab, Equiped with our Latest patented module from our ELZ lab, with a triple batteries system encased in durable stainless steel. Draped in a unique grey nylon sheath for sophistication, its stainless steel components are enhanced with a PVD treatment for resilience.
As night falls, two lithium batteries power a radiant 4 LED backlight, illuminating the intricate details and capturing the essence of a draftsman's sketch.
]]>
Some time In 2123, Global warming has transformed Switzerland into a Vast desert of Sand and Stones.
In this new WORLD where “BIONIC" Camels have replaced Bugattis and Ferraris in cities and where historic buildings have been replaced by CACTUS over 30 meters high, the Swiss collective "The Electricianz" has created an electric watch called the NOMAD-Z.
Designed to withstand extreme temperatures, months without water, and total absence of light or electricity, the NOMAD-Z has a case "injected with natural sand," recycled cables, and a double battery module, allowing it to last for over 2 years without light or electricity.
As you may have guessed, the NOMAD-Z is not just a watch, but a symbol of hope in a world disrupted by climate change.
The NOMAD-Z will be available in 2 sizes from April 29th, 2023.
]]>
WORLD PREMIERE // The Electricianz will present on Kickstarter The Hybrid Mechanical Time Display Concept, on August 24th 2021.
Discover the campaign, share it and help us to create a true Electrical_Phenomenon!!!
]]>
]]>
]]>
A sophisticated new Night experience with the latest LED's technology.
The collection offers also an AFT anti-fingerprint technology so that the steel casing of the watch remains free of fingerprints among many other features...
]]>
Energy poverty is a major challenge across eastern EU countries. In Romania, 100'000 households, primarily in rural areas, are not yet connected to the electricity grid. "Light for Romania", a campaign launched by Free Miorița, tackles this issue by equipping schools, homes and even churches, with solar panels and low-energy lighting systems. Iulian Angheluță, founder of Free Miorița, says: “We continue our collaboration with Albini Prassa because time and light are naturally combined... We both want to reach every single person.”
168 families already enjoy a slightly more confortable situation while the campaign goes on. Ion Schiau, president of Albini Prassa, says: "We will keep supporting Free Miorița for as long as possible. Our humble contribution led to improve the life of 17 families. Free Miorița does an extraordinary job throughout the country! ”
]]>
In the process of launching this new model, we wanted to push the #ElectricArt spirit further: we hit the studio, shut the lights and made some UV magic. Here's the behind the scenes, hope you'll enjoy the insider experience!
]]>
Just like our friend and experimental electro artist Cuckoo, we have been fans of Jeremy's work for years: incredible electronic music tutorials and songs (check out his bandcamp)...
So we really wanted to test out sampling the watch and creating an ELZ tune with him.
Electricity drives everything I do. Every piece of gear hums with the voltage running through it. A patch cable can pass it from one module to another, using the current as a new way to shape the sound. It's a tool and a language.
My goals are always the same: 50 percent calculation and 50 percent flying by the seat of my pants. I have some gear demos and songs in the works, but I also have no idea what may come along as inspiration and take over my time. Creativity is weird that way!
What drew me to all the watches by the Electricianz was their combination of elegance and raw mechanical coolness. The Carbon Z is flashy and understated. It can pair with dressing up and still make a statement.
If I could make my own model, I honestly think it would look very similar to the Cable Z! That one has some serious high contrast whimsey going on, I really like the bold colors too...
]]>It's been a while since we last launched a watch - and you guys were getting pretty impatient on social media! We've heard you : the Carbon Z opens a new series of launches which will be unfolding over the next few months.
The Cable Z has created a lot of positive feedback in the community, and we wanted to bring the classy looks from The Blackout (carbon made too) together with those colourful electric patch cables... we're sure this one will become quite a classic too!
The Carbon Z is a festive piece of colourful cables contained in a pitch-black carbon case, like fireworks in the night sky. This unique piece is our tribute to the Summer: let it begin today !
Check out the Carbon Z, now available on our webshop 🔥
We absolutely love what Jeremy Blake does, and have been following his work for a few years : his experimental, hand-on approach to electronic music resonates with our core values, and you have to check his incredible synth performances electronic tunes. We announce with great pleasure our collaboration with #ElectricArt artist, Seattle-based, multi-instrumentalist Jeremy Blake Leaird-Koch, a.k.a Red Means Recording.
In a nutshell, check his incredible work on the world wide web: Youtube, Bandcamp, Soundcloud, Website, Merchandise
Jeremy is working on a special music tune around our new model, the Carbon Z, but until then, he created a playlist to begin the summer with - the RMR/ELZ soundtrack. If you love electronic music, this is unmissable !
Track IDs and Jeremy's notes:
You have met our dear friend Cuckoo in our ElectricArt review last April review.
He has been very active the past weeks, playing amazing gigs (check out Cuckoo's Youtube page), and we asked him if he still could spend some time sharing a few summer inspirations... We're glad to broadcast it to you today: Cuckoo created for us a very musically rich and upbeat playlist, we're sure you will love it !
]]>
The Electricianz is not only about watches : for the past 2 years since our launch, we've been promoting values such as courage, fierceness, creation and boldness.
But actual positive impact is hard to come by, and we think it is time to put our money where our mouth is: from May 31st to June 6th, we will be donating $50 for every watch bought to the Children's Cancer Research Fund in honor of Cancer Survivor's Day on June 2nd.
And to make sure you don't walk away empty-handed, we are offering a free strap that comes with your order, with coupon code ANTICANCER - only until June 6th!
This is the first of many more organisations we want to support, and there are countless occasions to make a positive change. Stay tuned for our next actions, and again, thanks for being with us, Voltloverz !
The Electricianz ⚡️
In the US, 38 kids pass away every week from cancer.
Children’s Cancer Research Fund is a US nonprofit. Thanks to donors and partners, they have contributed $170 million to research, education and awareness and quality-of-life programs for childhood cancer families. #FightCancer
]]>Today we have a new member joining the creative family, from Norway, meet Cuckoo! Very famous on YouTube and in the electronic music / producing world, he is now starting to create more music and play live shows for the general public. And we love it!
]]>Very famous on YouTube and in the electronic music world (and for his amazing tutorials), Cuckoo is now starting to create more music and play live shows for the general public. We love it, and wanted to share!
His ultra creative approach and incredible personality meant we had to do something together: we started by sending him The Mokaz... stay tuned, and for now get to know him a bit more with this interview!
ELZ: Hey Cuckoo, so glad to have you here with us today! We have been fans of your work for a long time now, can you introduce what you do - for those who don't know you yet?
Cuckoo: I play synth on youtube now. It was when I first started to work on an actual collection of what would best be described as “synth songs” around 2006, that I started to call myself Cuckoo. People always spell my surname wrong, so I started trying out other names to represent what I do. (Turns out people spell Cuckoo wrong all the time too, haha.) I have a strong memory from my summers on Crete island, where I was visiting my dad. We often ended the long summer nights by closing the restaurant, and taking a walk with dad along the beach street saying hi to all of his friends in the restaurant business. The late nights often ended up at Cuckoo bar, which was a stark contrast to all of the touristy places that were playing early EDM. Cuckoo bar instead played soulful, heartwarming, lovely and touching music. My Cuckoo name is a tribute to Giannis who ran that place.
ELZ: How would you define what you do ?
It’s always about the art, the music, the connections, the expression. It has always been like that. As a kid, everything was a tool for expression. Even playing videogames were to some extent an expression. The art of playing. I’m feeling a lot of people enjoy my music side of what I do… but where people express the most gratitude is when they get help to overcome difficulties. I make a lot of tutorials on some difficult music gear, like samplers, drum machines, synthesisers… I take my time with the gear, sit down with the people watching, and help them get an overview and understanding of the instrument, to the point where they feel comfortable exploring on their own. If I get recognised at an event, people often come up to me to thank me. That is such a beautiful thing to do. To thank one another.
ELZ: Was that clear form the start or did it emerge ?
I’ve been working as an animator, illustrator and a visual artist for most of my grown up life. Although music has had a bigger impact on me. Everything is music. Probably the biggest catalyst of starting seriously to create music again, was after playing in the artist Jenny Hval’s band for a few years. I knew I had to do this more. But it emerged over time. Especially what I do on YouTube. Actually I was gonna say good bye to music, and to YouTube, and I made a song called “Good Bye”, where people left so much lovely feedback that it instead became a starting point for me.
ELZ: Where are you headed, what are your upcoming projects or ambitions ?
The focus that I have had on creating helpful videos about synthesisers, has unfortunately pulled me little by little away from making music. So in the near future I want to focus more on creating music again. Especially for performing live (see latest performance at Moogfest - spot The Mokaz!). I have a super compact setup that I would love to travel the world with! Performing for an audience, connecting and sharing the same room with people is something that I’m looking forward too. It can be a little bit lonely on YouTube. It’s mostly just me and a camera in my room. It’s important to connect.
ELZ: What are you trying to transmit to your listeners and audience ?
Out of the comments that I am most happy about, are the ones that express that they get help to stay on the positive side of life by watching my videos. It is something that I haven’t specifically thought about when making the videos… I’m running this thing that I call Jamuary, #jamuary2019, where I encourage people to jam out a little musical piece, and post it to the world, mostly on Instagram, every day of January. And the overwhelming response that I’ve got there is so touching. Especially through Jamuary I’ve heard so much back from people telling me how much it means to them, and that they’ve used it as a platform to overcome the fear of showing their music in public, and how much rewarding it has been once they’ve put out music, and people comment and connect. This, is such a gift… It’s much bigger than me.
ELZ: Here's a broader question, wait for it... What's the essence of life? We're orbiting on a planet in the vast space, what is it all about and how to spend our time on earth?
Life is bigger than me, and it’s bigger than Earth. I feel. I think. I create. That I must continue with. Every day. It’s my calling.
ELZ: When you're 110yo, how will you remember what you've been doing the past few months ?
Looking back, I already feel like I’m 110 years old sometimes. I often wish I had been more focused. These past three years I will be proud of because I quit my animation work, and went all in with music and YouTube.
ELZ: Where does inspiration comes from for you?
I think being an artist means that you have a backpack full of recorded emotions, that you’re carrying around at all times, within an arm’s reach. It could be a burden, but it’s also where most of my creations stem from. As a kid I always wanted to create similar things that I had just experienced. Whether it was a video game, a cartoon, a comic album, a book. Everything inspired me. Now, a lot of things still inspire me like that, but I probably turn to the inside to find inspiration, rather than the outside.
ELZ: What artists/philosophers/writers/filmmakers... made you who you are? Any masterpieces you’d recommend?
Throughout my life, I’ve had periods of intense influence, for sure. As a teenager I was influenced by video games with awesome FM synth soundtracks, as well as Mozart’s classical music. I was listening to countless of Mozart’s work. Especially his string quartets. That American film called Amadeus… it really got to me. I totally connected with the character portrayed in that film. I even went to Mozart’s home museum in Saltzburg, and laid my hands on his piano, and set off the alarm. Mozart played a big part of my perception of what an artist truly is, in my early years.
In more recent years the vibrant contemporary jazz scene here in Norway, where I live, has been influencing me more than I realise. Highly skilled musicians, performing creatively together, some reaching really deep into creative music, while still in such unison, with a much higher understanding of music than what I have… It’s so inspiring. I love it. An acquaintance of mine once told me that his best friend that had just passed away had taught him to be fearless. That inspired me.
ELZ: What’s the perfect "mood/space/time/environment/cocktail" for you to be creating with pure pleasure?
I’m often having a hard time dealing with interruptions, so those days when I can work late, I can keep working until I’m getting done with something. I love that, but it’s a luxury when you have a family with kids.
ELZ: You told us once this watch is a time travel device, if you had a time travel device, what would you say to yourself if you came back from the future?
Time is probably the most relative there is. The time the universe has existed. The time that I have lived. The time it takes for my mind to zoom back onto when I was climbing that big pear tree in my childhood. Dreams are probably as close as we get to a real time space dimension travel. Coming back from a dream, and telling your partner about it is most of the time just moderately interesting. Because it’s not about what happened… it’s about how it really felt. Saying it was a very touching dream isn’t enough. So, I would’ve picked up one of those emo-share tiaras that are going to be very popular in the 2280’s, and shared my emotional experiences.
ELZ: What do you like about the brand
In these days, what I need is focus. There are so many things to pay attention to. Things that will drive your focus away. As a family man I must stay focused with the time that I have, and I’m struggling with myself every day to keep that focus. When I first saw your watches, and your design, I could tell that there’s a particular devotion that has gone into all of your products. It’s hard to put my finger on it, but I was immediately drawn to your watches. There’s an elegance and focus about them.
ELZ: ... and about the watch ?
Every day is like a slow time travelling machine. The Mokaz watch is my monitor of time. It’s vibing with my skin tone, my clothes, my eyes… It’s an art piece, and a time piece. It’s playful, yet calm. It’s not announcing its presence too much, it’s not giving away too much. I like it.
I remember getting rid of my last watch when I got my first cell phone. The cell phone has been my watch ever since. But as cell phones turned into smartphones, and they go more and more powerful, it becomes increasingly important to take a break from it. This watch came to my attention in the middle of my process of scaling down digital notifications, and getting more control over my focus again. It’s a little bit like a beautiful tattoo. Some pieces of artwork you’re prepared to live with. This watch is a bit like that.
ELZ: The design team from The Electricianz was wondering... What would the MadeWithCuckoo watch model be like?
I’m super interested in arts and design. A MadeWithCuckoo watch model would definitely have a stop watch functionality. Perhaps measuring in 24th’s or 25th’s per second precision, rather than 100th’s per seconds precision. Having worked for so long with animation, I’ve been living so close to macro timing movements that I perhaps wouldn’t really need it anymore, but many professional animators and story tellers still use stop watches to plan out their stories and movements. If I ever get into visual story telling again, I would’ve loved a subtle way of measuring time in movie frames. Planning out shot by shot, most of the time measures would probably be between a half, to four seconds long.
ELZ: Thanks so much Cuckoo, let's play now!
PS: You can support Cuckoo's work by supporting him on Patreon!
]]>
]]>
We are proud to announce the Latest Icon of the Electricianz' family: the Cable Z edition!
The Cable Z is an ode to electricity: its explosive bouquet of enmeshed and colorful cables playfully revisits our distinctive design. At the core of the watch’s design, the visible cables pay a whimsical tribute to the magic of the everyday, awakened by the light touch of the fanciful second hand. Vibrant and easy going, the Cable Z embodies a kid-like wonder before the physical world, celebrating the time where quests consisted of uncovering “how things work”.
]]>We are honored to be hosted at the Siam Discovery, one of Bangkok's prominent shopping centers. We're very excited to have this unique opportunity to showcase our products in such a privileged venue, and are looking forward to strengthening our partnership with the local teams.
If you wonder about our other locations, you can always have a look at our Store Locator. Hope to see you there!
As we are looking forward to a year full of accomplishments, we wish you a great end of 2017 and happy holidays!
Warm wishes from Switzerland,
The Electricianz
A month after our Paris Launch, The Electricianz are extremely happy to have officially launched two new points of sales: you can now get your hands on our collection at the Red Army Watches pavilion in both Singapore and Kuala Lumpur (Malaysia)! Don't forget that you can also find your nearest point of sale on our Store Locator.
The two venues are especially important for our South-East Asian development. Indeed, both Suntec City Mall (Singapore) and Utama Shopping Center (Kuala Lumpur) are at the forefront of the shopping world in both countries, with daily frequentations over the thousands.
The two launches gave CEO Laurent Rufenacht the opportunity and great pleasure to meet with the local teams and strengthen the ties of a collaboration we aim to see develop with next year's new collections.
The specialized local press and local bloggers have very positively received our collection:
We have strong ambitions both in South-East Asia and Europe, regions in which we work on establishing a solid network of distributors. Keep posted for our next launches!
Below, an exclusive visual summary of our launches in Singapore and Malaysia. Enjoy!
Sincerly,
The Electricianz
Kuala Lumpur, Utama Shopping Center
Singapore, Suntec City Mall
]]>
You know we're fond of electric art, it's what inspired the creation of The Electricianz brand - yeah, not just ammeters and wires but also incredibly creative pieces of art enabled by electricity.
For this launch month, we created the first selection of great pieces of #ElectricArt we found on Instagram and most of the time reposted to the community.
We hope you'll enjoy this selection and don't hesitate to share your electric art discoveries using the #ElectricArt @the_electricianz on Instagram, Facebook and Twitter.
]]>
We are thrilled to be celebrating the opening of our first The Electricianz point of sale at Colette, in Paris! Seeing our watches for the first time in a store after months of development was very fulfilling and a significant step for The Electricianz. How thrilling is it to think that one day, there's nothing more than an idea on paper, and a few months later, our products are showcased in stores around the world...
The day started with a press conference, the occasion for us to express our vision and present our products to journalists, bloggers, and important stakeholders of the industry. We've been very happy to have articles published in renowned media such as Le Point, and received incredible feedback from bloggers on our products, which you can consult below:
Colette is the first one, but the brand is growing fast and will be available in many other countries soon, including in special concept stores all around the world. We will be posting our new points of sales on our website very soon.
We're also very happy to be building the #voltloverz community around our watches. For a few months now, you have been following us and giving us your precious feedback. Rest assured your enthusiasm means a lot! So here it is, a few exclusive pictures of our Paris Launch, so we can all celebrate together a dream come true.
Cheers from Switzerland,
Laurent Rufenacht
ELZ Captain
]]>